Press & Media

Press Kit

Materials, background, and contact for editors and journalists covering All'Amarone, the Italian wine tasting bar and wine shop one minute from the Rialto Bridge in Venice.

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Overview

All'Amarone is a family-run wine bar, wine shop, and private tasting space in the historic heart of Venice, one minute from the Rialto Bridge. Founded in 2013 and today run by AIS-Certified Sommelier Johann Depietri alongside his mother Nicole, it focuses on Amarone della Valpolicella and premium Italian labels, served in a warm, welcoming setting where guests are encouraged to slow down, taste, and discover.

The philosophy is simple: great Italian wine is best enjoyed in great company, with knowledgeable guidance and without pretension. Food plays a supporting role, with Italian cheeses, charcuterie, and small bites chosen to complement the wines rather than compete with them.

All'Amarone holds a TripAdvisor rating of 4.6 / 5, ranked #38 of 1,466 restaurants in Venice (1,853+ reviews).

What Sets It Apart

  • A true winery tasting setting right in the heart of Venice. All'Amarone brings the feel of a Valpolicella cellar visit to the city center, just a minute from the Rialto Bridge, with rare bottles, older vintages, and direct connections to the producers behind each wine.
  • The only wine bar in Venice offering structured Wine Flights, available at any time during the day and designed to be enjoyed at one's own pace.
  • A flexible tasting format. Guests can opt for a relaxed self-guided Wine Flight in the bar or a deeper sommelier-led tasting in the private rooms, depending on their interest and curiosity.
  • A continuation beyond Venice. International shipping worldwide and a 100% bespoke Italian Wine Club allow guests to keep exploring Italian wines long after their visit, with personalized selections delivered to their home throughout the year.
All'Amarone wine shop interior

Offerings & Experiences

Wine Tasting Bar

  • Curated selection of up to 25 Italian wines available by the glass, with rotating selections every couple of weeks
  • Four signature Wine Flights, self-guided 5-glass tastings available anytime during the day: Amarone della Valpolicella, Super Reds, Whites to Reds, and Whites
  • Older vintages and rare bottles served by Coravin, normally unavailable by the glass
  • Focus on Amarone della Valpolicella DOCG, with Barolo, Brunello, Super Tuscans, and other Italian icons featured
  • Food menu built to support the wine: Italian cheese and charcuterie boards, vertical cheese tastings, olive oil tastings, small bites, antipasti, focaccia, and raw selections
  • Seating in a cozy modern interior, with jazz and blues playing softly, and outdoor tables in a traditional Venetian alley
Wine flight with Italian cheese board

Wine Shop (next door)

  • Over 1,000 carefully selected Italian wines, stored in temperature-controlled fridges, with a particular focus on Amarone and Valpolicella
  • Legendary producers represented include Giuseppe Quintarelli, Romano Dal Forno, Bertani, Sassicaia, Tignanello, Gaja, La Spinetta, and Paolo Scavino
  • Wines selected directly from producers, no intermediaries
  • 20% discount on all take-away bottle purchases
  • International shipping worldwide, with All'Amarone currently covering all EU wine tariffs for US deliveries
  • One of the best avenues for American collectors to access older vintages and small-production Italian wines rarely seen stateside

Private Tasting Rooms

  • A true winery tasting setting right in the heart of Venice, with rare bottles, older vintages, and direct connections to the producers behind each wine
  • A private tasting space attached to the shop, hosting fully bespoke, sommelier-guided sessions for couples, small groups, and special occasions tailored to individual preferences
  • Led by Certified Sommeliers with deep knowledge of Italian grape varieties, producers, and wine history
All'Amarone private tasting room

Bespoke Italian Wine Club

  • Personalized annual memberships with curated shipments throughout the year, tailored to each member's taste profile
  • A dedicated iOS and Android app lets members check the status of their membership at any time, view tasting notes from past shipments, and reserve limited and rare vintage editions before they become publicly available
  • Selections drawn from over 1,000 native Italian grape varieties and nearly 500 appellations, including rare finds and small-production gems
Media Contact
Jane Coloccia
JC Communications, LLC
Jane@JCCommunicationsllc.com or 917-930-0062
Media & journalists: taste Italy with us We ship you a themed wine selection and guide you through it in a short online session, free of charge.
Request a Wine Experience
Download Fact Sheet PDF

An Intro to Amarone

Officially known as "Amarone della Valpolicella," this is one of Italy's most prestigious red wines. Translated to mean "the great bitter one," Amarone carries centuries of knowledge, a touch of myth, and an unmistakable sense of place. Produced exclusively in the Valpolicella region of Verona in the Veneto, Amarone is a dry, full-bodied, intensely flavored red made through a winemaking technique unlike almost any other in the world. Unlike its sweeter historical predecessor, Recioto della Valpolicella, Amarone's defining character is a powerful, complex dryness achieved through complete fermentation.

Origins & History

The roots of winemaking in Valpolicella reach back to antiquity. The technique of drying grapes to concentrate their sugars and flavors, known today as appassimento, was already practiced by the ancient Greeks.

According to tradition, in 1936 a cellar master at the Negrar Cooperative Winery, Adelino Lucchese, discovered a barrel of Recioto that had been left unattended far longer than intended. Rather than stopping at the point of sweetness as Recioto does, the wine had continued fermenting until all its sugars were consumed, leaving behind a wine that was dry, powerful, and unexpectedly magnificent. Lucchese reportedly declared it "Amarone," the great bitter one, distinguishing it from the sweet Recioto.

Though debate persists about the exact details of how Amarone was first deliberately produced, this legendary accident is widely credited as the birth of the modern style.

The Grapes

Amarone is produced exclusively from native Veronese black grape varieties, grown only within the defined production zone. The DOCG regulations specify the following blend:

  • Corvina Veronese. The dominant variety, comprising 45 to 95% of the blend. Corvina provides Amarone's characteristic cherry fruit, firm acidity, and structural backbone. The related Corvinone may substitute for up to 50% of the Corvina component.
  • Rondinella. Permitted at 5 to 30% of the blend. Contributes color, spice notes, and further aromatic complexity.
  • Other non-aromatic native Veronese varieties. May be used in smaller supporting roles to add character and regional expression.
Grapes drying on bamboo arele during appassimento

The Appassimento Process: What Makes Amarone Unique

The defining and most exceptional feature of Amarone is its production method, the appassimento. This ancient technique of drying harvested grapes before fermentation is the foundation of everything that makes Amarone unlike any other wine in the world.

Step 1. Selective Harvest (October)

Grapes are hand-harvested in early October, with great care taken to select only bunches with loose, open spacing between berries. This spacing is critical: it allows air to circulate freely during the drying process, preventing rot and enabling even, controlled dehydration.

Step 2. Drying (3 to 4 Months)

The harvested bunches are laid on traditional bamboo racks (called arele in local dialect) or in modern wooden and plastic crates in well-ventilated drying lofts. Over a period of three to four months, typically through November, December, and into January, the grapes slowly dehydrate, losing approximately 30 to 40% of their weight. During this process, sugars, flavors, phenolic compounds, and aromas all concentrate dramatically, transforming the grapes into something far richer than any fresh fruit could produce.

Step 3. Pressing & Fermentation (January to February)

After drying, the shriveled grapes are pressed. Fermentation is slow and challenging: the concentrated sugar load and cold winter temperatures mean that yeast must work hard over weeks, or even months, to convert the sugars into alcohol. For Amarone, fermentation continues until virtually all the sugar is consumed, producing a wine that is dry yet carries the deep intensity of those concentrated fruit sugars in its flavor profile. This is the critical difference from Recioto della Valpolicella, where fermentation is deliberately stopped early to retain sweetness.

Step 4. Aging

DOCG regulations require a minimum of 24 months of aging in wood for standard Amarone Classico. Amarone Riserva must be aged a minimum of 48 months in oak barrels before release, with many producers aging their top wines for five or more years before they reach the market. This extended aging allows Amarone to develop extraordinary complexity, integrating tannins, layering secondary and tertiary aromas, and building the wine's legendary aging potential. The finest Amarone vintages are considered capable of evolving and improving in the bottle for 20, 30, or even 40 years.

Wine flight with Italian cheese board

Flavor Profile & Characteristics

The result of the appassimento process is a wine unlike anything produced by conventional winemaking. Amarone is typically characterized by:

  • Appearance. Deep ruby to garnet in color, often with dark, almost opaque density.
  • Aromas. Rich layers of dried cherry, dark plum, chocolate, tobacco, leather, dark spices (cinnamon, clove), fig, and a characteristic smokiness unique to the appassimento style.
  • Palate. Full-bodied, velvety, and richly textured, with concentrated dried fruit flavors, firm but well-integrated tannins, and a notably long, warming finish.
  • Alcohol. Typically 14 to 17% ABV, a natural consequence of the high sugar concentration achieved through drying.
  • Aging Potential. Among the most age-worthy wines in the world. Top vintages can cellar for 20 to 40 years and beyond.

Production & Global Recognition

Amarone has grown steadily in international prestige since the mid-20th century. Total production reached 8.57 million bottles annually (including Recioto) in the years leading to its DOCG elevation, with demand continuing to grow worldwide. Today, Amarone stands as one of Italy's most exported premium wines, a source of regional pride for the Veneto and a benchmark of Italian winemaking excellence alongside Barolo and Brunello di Montalcino.

What Sets Amarone Apart

Amarone occupies a singular position in the world of wine for several reasons:

  • The Appassimento Method. No other major Italian DOCG wine is made through the same systematic drying of grapes. Appassimento transforms the character of the fruit in ways that no harvest-time winemaking decision can replicate.
  • Geographic Exclusivity. Amarone can only be produced in the legally defined Valpolicella zone in Verona. This strict territorial limitation is a guarantor of authenticity and quality.
  • Native Varieties Only. The blend of Corvina, Corvinone, and Rondinella cannot be replicated anywhere else in the world. These grapes are native to this specific corner of the Veneto.
  • Production Timeline. From harvest to release, an Amarone Riserva may take five to six years of careful work, making it one of the most labor-intensive wines produced in Italy.
  • DOCG Protection. The DOCG guarantee, Italy's highest wine classification (controlled and guaranteed designation of origin), ensures every bottle wearing the Amarone label has passed rigorous chemical and sensory evaluation.
Ca'Rugate Vermouth, made with Amarone della Valpolicella DOCG
Media Contact
Jane Coloccia
JC Communications, LLC
Jane@JCCommunicationsllc.com or 917-930-0062
Download Expertise Memo PDF
Johann Depietri
Co-owner All'Amarone & AIS-Certified Sommelier

Walk into All'Amarone in Venice and you will most likely be greeted by Johann. Warm, friendly, and unassuming, Johann's easygoing style might make you think he just works there, but he is in fact a co-owner of the family business, alongside his mother Nicole, and an AIS-Certified Sommelier.

Johann's mission is to make Italian wine accessible to everyone. The wine bar and wine shop, located one minute from the Rialto Bridge, are designed to meet people exactly where they are in their relationship with wine. For those who want to taste some great Italian wines in a relaxed setting, All'Amarone offers self-guided Wine Flights, five-glass tastings available anytime during the day, including a flight dedicated entirely to Amarone della Valpolicella. Wine lovers who want to go deeper can book a private tasting in the dedicated room next door, where Johann personally hosts or co-hosts sessions exploring Valpolicella, Amarone, or fully bespoke selections, with storytelling, producer context, and food pairings.

Beyond the wine bar, Johann curates a collection of over 1,000 Italian wines stored in temperature-controlled fridges, including rare vintages from producers like Giuseppe Quintarelli, Romano Dal Forno, Bertani, Sassicaia, Tignanello, and Gaja. All'Amarone ships worldwide and runs a 100% Bespoke Italian Wine Club, with personalized annual memberships shipped three times a year to wine lovers around the world.

Johann's path to wine started early. He began helping in his parents' restaurants at the age of 13 or 14, then studied at the University of Padua before spending time in Australia. He went on to build a career in travel technology and online marketing, eventually founding one of the few digital marketing agencies based in Venice, all while keeping his passion for wine alive in the background. In 2019 he enrolled in the AIS (Associazione Italiana Sommelier), Italy's leading sommelier certification program, earning his diploma in 2022. The diploma, in his own words, was only the beginning of a lifelong path of discovery into wine production, tasting, and pairing.

Johann Depietri, Co-owner of All'Amarone and AIS-Certified Sommelier

Bilingual in Italian and French thanks to his French mother, Johann has also been speaking English fluently for many years, which makes it natural for him to welcome guests from all over the world. More recently, he has fallen for Japanese, a language he tries to practice whenever time allows, including with the many Japanese wine lovers who visit All'Amarone.

An expert on Amarone and Italian wines more broadly, Johann is available to speak on the Italian wine industry, regional varietals and producers, wine and food pairing, and the intersection of wine, hospitality, and digital marketing.

Media Contact
Jane Coloccia
JC Communications, LLC
Jane@JCCommunicationsllc.com
917-930-0062
Media & journalists: taste Italy with us We ship you a themed wine selection and guide you through it in a short online session, free of charge.
Request a Wine Experience

Italian Wine Experiences for Media & Journalists

Italy has over 850 grape varieties and hundreds of appellations. Beyond Chianti and Prosecco, most of them remain unexplored by international media. Our mission at All'Amarone is to open that world up.

We invite journalists, editors, and content creators to taste a corner of Italian wine with us. Tell us a little about yourself and pick a theme that sparks your curiosity. We will ship a small selection of wines to you and schedule a short online session in which Johann guides you through each bottle, its grape, its territory, and the people behind it.

There is no cost and no obligation. All we ask is genuine curiosity about Italian wine.

Some of Our Themes
  • Volcanic White Wines from Etna, Soave, and Campi Flegrei
  • Dolomitic Wines grown on Alpine slopes in Trentino and Alto Adige
  • Heroic Viticulture from extreme terraced vineyards
  • Wines from the Lagoon of Venice and its islands
  • Forgotten Italian Grapes rescued from near extinction
  • Amarone della Valpolicella and the appassimento method
  • Or tell us your own idea below

Request Your Wine Experience

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